Arrows in the Quiver: What do modern marketers need in their toolkit?

What do modern marketers need in their toolkit?

Click here to watch the presentation

Hear from our speakers Mark Moseley and Anand Sambasivan on the tools and tactics that a modern marketer needs for a pleasant marketing journey.

Key takeaways:

  • What is the best segmentation strategy for optimizing discounts?
  • How do you enhance relevancy by effective cross sell?
  • How does one target the "Sweet Slot"?
  • How to execute a transpromotional strategy?


Mark Moseley
VP of IT, Rosetta Stone

Anand Sambasivan
VP Global Operations, Lister Technologies

eMail Marketing Trends 2014 - Shar VanBoskirk, Forrester Research

In this webinar, Shar VanBoskirk of Forrester Research – one of the world’s foremost experts on email marketing – will outline emerging trends in email marketing and the most pervasive challenges email marketers must address.

Key takeaways:

  • The latest trends in consumer attitudes towards email marketing
  • Why more than ever many email messages fail today, and how to make yours more effective
  • How the opportunities for offshoring (and challenges thereof) are shifting
  • How to evaluate partners that can bring innovation, efficiency and quality in order to give you a competitive advantage


Shar VanBoskirk
Vice President & Research Director

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