About Us

Confidence without attitude

We aim to delight you with our services and technology offerings. Once you work with us, you will not need any other CX partner

How many times have you heard the saying that the whole is greater than the sum of its parts? When it comes to customer experience (CX) this saying is paramount. At Lister Digital we can help unify your customers' journey across multiple touch points and multiple lifecycle stages, and help increase their engagement with you.

We understand the pain most organizations go through to generate tangible and meaningful outcomes from CX investments and the burgeoning list of tools and technologies that claim to be a panacea for Digital CX challenges.

Our primary goal is to help organizations cut through the clutter of marketing noise and tools and connect the dots between Strategy, Technology and Execution in an intelligent, practical and hands on manner.

We commit to accelerating and enhancing returns on your current CX investments by combining

  • Thought leadership to consult on CX strategy and technology
  • Efficient, effective and timely execution
  • Technologies and Solutions that fill the synergy, visibility and automation gaps that help make unified Digital CX a reality

Who we are

  • Established in 2000 to bring thought leadership and consulting expertise to internet and digital technologies.
  • Headquartered in the SF Bay Area, USA with offices currently in Seattle, Chennai and Bengaluru, India.
  • Employ over 300 people globally and growing rapidly
  • Work with some of the largest Fortune - 500 clients
  • Built over 100,000 Campaigns and touched over 200 clients in the Oracle Marketing Cloud platform
  • Handled over a 100 CRM Sales and Service cloud implementations over the past decade
  • Thought leaders and Solution consultants include ex-OMC employees with deep expertise in Oracle Marketing Cloud solutions
  • One of the top Oracle Marketing Cloud partners worldwide and one of the top Salesforce Sales/Service Cloud partners in South Asia.
  • Created and built CaratLane.com (www.caratlane.com) which is the largest Online Jewelry retailer in India that services both B2B and B2C customers.
  • Fueled by innovation and passion to leverage technology to drive business outcomes.


Ashok Rajan

President (Digital Marketing & eCommerce)

As President of Lister Digital, Ashok is responsible for running all aspects of the Digital Business. Ashok is passionate about solving complex problems that exist in the confluence of Marketing and Technology and has a successful history of working with some of the world's top brands such as Verizon, Nordstrom, LinkedIn, Facebook, the Gap Brands, L.L. Bean, HP, Intuit and Lufthansa to name a few. He has over 20 years of experience in innovative mar-tech/ad-tech products and services-solutions that have helped transform the Digital Industry. Prior to joining Lister Digital, Ashok was VP of Products for the Oracle Marketing Cloud and a key member of the leadership team that helped grow the Responsys platform to send over 200 Billion messages in 2016. At Responsys, Ashok also helped grow the Services business to $60 Million per year prior to the Oracle acquisition. Ashok's experience also includes key leadership roles spanning Technology and Marketing Services at Acxiom and Digital Impact.

Ashok holds a B.E. in Electronics and Instrumentation Engineering from Annamalai University, an M.S. in Computer Science from Florida Atlantic University and an MBA from the Haas School of Business, University of California, Berkeley.

Ashok handles the Digital Marketing and eCommerce practice at Lister.

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Vasan Sampath

President (CRM)

Vasan is a seasoned senior executive with width and depth of experience across multiple industries that include manufacturing, packaging, consulting and IT and functions spanning product development, Sales, Marketing and Operations.

He brings the ability to grasp business insights quickly and connect the dots between Technology and business in a meaningful and practical manner.

He has been associated with Lister for over a decade and manages the CRM practice apart from overseeing Marketing and Resourcing. His prior experience includes running a Consulting business, setting up and managing a greenfield packaging materials business and managerial roles in a large multi-billion manufacturing conglomerate.

Vasan holds an Engineering degree from IIT Madras and a post-graduate in management from IIM Calcutta. He currently oversees Lister's CRM practice and Marketing functions.

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Advisory Board

Jim Soss

Strategic Advisor

Jim is a proven marketing and advertising technology veteran (mar:tech, ad:tech), with over 20 years' experience delivering industry leading solutions based on professional services, big data, and cloud technology. Soss' role on the Advisory Board is to bring operational scale and go-to-market expertise in support of Lister's long-term goals.

Jim holds a B.S.E. from Princeton University and an M.B.A. with high honors distinction from the University of Chicago, Graduate School of Business.

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Press Room

Lister Celebrates 15 Year Digital Anniversary, Announces Lister Digital

Success of Customer Experience (CX) business drives dedicated, separate business entity

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Lister Digital Receives Oracle Marketing Cloud Award, Confirms Strategic Partnership

Digital Marketing practice recognized for valued services in support of the Oracle Marketing Cloud platform suite.

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