Blogs

Testing times call for Send Time Testing

STT (Send Time Testing) is the prelude to STO (Send Time Optimization) – the process that ensures the STO algorithm has an unbiased data set to do its predictive magic.

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Demystifying the art of B2B selling - I

Before we get into the details of b2b selling, according to Forrester - "1 million B2B sales jobs in the U.S. will be obsolete by the year 2020." What does this mean?

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Are you aware that you're being tracked?

In my previous blog, I had explained about why omnichannel is getting prominence in the retail world and how etailers are leveraging this technology to create better customer experiences.

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STO is wonderful – but have you done your STT? (Send Time Testing)

Campaign Send Time Optimization does produce remarkable results. MSPs today claim to have an innate feature of exploiting typical customer open/click timings to schedule critical promotional programs

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Here's why you need to migrate your Oracle Responsys instance to version 6, right away

Upgrading a critical marketing system is no easy feat and the decision to do so requires deep thought, consideration and planning.

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What's new in Oracle Responsys Version 6.28!

The latest version of the marketing platform, Responsys, was rolled out last month across Interact2 and Interact5 accounts. 

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Mobility for the Sales force

Successful sales teams and sales leaders use technology not as a tactical measure, but as a key strategic differentiator. Investments are required to improve the day to day lives of sales teams to enable them to get time back for the actual process of selling, rather than spend time on data entry and the chore of completing paperwork. 

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[Infographic] The Roadmap to CRM success

Selecting and implementing a CRM is a complex and risky process. Even after the system has been launched, there's no guarantee that users will fill it with the right information and use it consistently. However, with clear goals in mind chances are that you will get a better return on investment and see deals closing faster. 

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