Ability to test new product launches and multiple CTA experience helped boost audience engagement for the skincare company.
Ability to test new product launches and multiple CTA experience helped boost audience engagement for the skincare company.
Content personalisation recommendation

Problem

Our customer is a prominent skincare online retailer. They were planning to launch multiple new product lines on the website. But their challenge was that the site traffic and existing visitor engagement in the home page, which is the predominant landing page for the visitors was too low and there were too many exits.

Solution

Lister provided consulting services to the customer in Oracle’s Maximiser platform to design A/B and multivariate test campaigns to test the homepage banner, CTAs, and content to announce the new product launches and its benefits for the website visitors. In addition to this we also advised and executed campaigns to test engagement in site navigation, search, product recommendation and checkout. As part of this campaign the audience traffic was split randomly and targeted using various attributes to display different variants of the home page to different audience segments. Our team devised the A/B testing plan and duration based on various criteria and analysed the performance of the variants that participated in the test and retained the winning variant in the website at the end of the test duration.

Outcomes

  • This reduced the bounce rates in the home page by 10%
  • Improved session duration of the landing page by 50%
  • Activity map from analytics revealed the sections where A/B test campaigns were running saw a very high engagement in terms of click thru.
  • 0.25% lift in overall conversion.
Testimonial
VP IT, of an online language learning company

Lister has been a trusted partner of ours for over a decade because they are as fast and dynamic as we are.  They have grown with our business, reacted to changing technology demands, and have provided everything from thought leadership to technical experience in augmenting the needs of our business.

VP IT, of an online language learning company
Director e-commerce – A fortune 500 luxury retailer

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A fortune 500 luxury retailer
Director of an online evangelical prayer events organisation

Perfect, thank you Lister team. I appreciate all your efforts and initiatives!

Director of an online evangelical prayer events organisation
Director, E-commerce of one of the oldest and largest luxury jewellery brands

Thank you for the update and insights. The Jewellery Business greatly appreciates Lister.

Director, E-commerce of one of the oldest and largest luxury jewellery brands
VP, Web engineering of a leading education technology company

I have nothing but praise to you and your team.

Thanks for making this happen.

VP, Web engineering of a leading education technology company
VP, Web Strategy of a leading education technology company

"Fantastic effort all round! The business team is very excited for this new site. With your help, we will make it a tremendous success !"

VP, Web Strategy of a leading education technology company
Director e-commerce of one of the oldest and largest luxury jewellery brands in the US

“Great job, Team!!! We really appreciate your hard work, quality and timely completion. Thank you again. Great job.”

Director e-commerce of one of the oldest and largest luxury jewellery brands in the US
Head of Fulfillment and Customer Service Technology

“Thanks a million, team! When I look at the application and the raves from our Customer Service team leaders about the app, your team definitely comes to my mind. Truly great work.”

Head of Fulfillment and Customer Service Technology
Director e-commerce – A enterprise luxury jewellery brand

“Lister Team, you’ve earned every bit of this, e-commerce industry knowledge, best in class solution offerings, Knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A enterprise luxury jewellery brand