Best practices for site optimisation
- Lister conducts a consulting exercise with the marketing team to spot opportunities on the website for:
- Simple A/B Testing, where we show different web experience to different traffic segments.
- Complex multivariate testing, where we test the hypothesis with multiple variables until we find the best out of all combinations
- Cross-channel personalisation based on audience persona or segments
- We conduct an audit to identify the type of campaigns that can be executed across devices like desktop, mobile and tablets.
- Based on the findings, Lister team recommends the best way to define KPI for each type of campaigns. The KPI for conversion could be a lift in the following areas
- Click thru
- Page view
- Track sales/revenue
- Lister team helps customers to define and configure the targeting attributes like
- Behaviour
- Geo location
- Technology
- Traffic sources
- Custom attributes
- Lister recommends an estimated average campaign execution time for each campaign to get the best outcome. It is crucial to understand the trade-offs between the traffic you have available, business requirements and feasibility.
- Lister helps configure campaign performance report based on the KPI defined. This report provides customers with the campaign's key metrics that help understand the experience that gives maximum conversion, engagement, and revenue.
- Lister helps marketing teams to integrate the site optimisation platforms with a web analytics platform to enable marketers to use a single platform for Marketing insights.
- Lister is platform neutral and works across platforms such as Oracle Maxymizer, Adobe Target, Google Optimise and Optimisely.
