Lister's consulting on website optimisation resulted in a 4% lift for our clients
Lister's consulting on website optimisation resulted in a 4% lift for our clients
Lister's web personalisation helps improve registration for online events by 10%
Lister's web personalisation helps improve registration for online events by 10%
Best practices for site optimisation​
  • Lister conducts a consulting exercise with the marketing team to spot opportunities on the website for:
    • Simple A/B Testing, where we show different web experience to different traffic segments.
    • Complex multivariate testing, where we test the hypothesis with multiple variables until we find the best out of all combinations
    • Cross-channel personalisation based on audience persona or segments
  • We conduct an audit to identify the type of campaigns that can be executed across devices like desktop, mobile and tablets.
  • Based on the findings, Lister team recommends the best way to define KPI for each type of campaigns. The KPI for conversion could be a lift in the following areas
    • Click thru
    • Page view
    • Track sales/revenue
  •  Lister team helps customers to define and configure the targeting attributes like
    • Behaviour
    • Geo location
    • Technology
    • Traffic sources
    • Custom attributes
  • Lister recommends an estimated average campaign execution time for each campaign to get the best outcome. It is crucial to understand the trade-offs between the traffic you have available, business requirements and feasibility.
  • Lister helps configure campaign performance report based on the KPI defined. This report provides customers with the campaign's key metrics that help understand the experience that gives maximum conversion, engagement, and revenue.
  • Lister helps marketing teams to integrate the site optimisation platforms with a web analytics platform to enable marketers to use a single platform for Marketing insights.
  • Lister is platform neutral and works across platforms such as Oracle Maxymizer, Adobe Target, Google Optimise and Optimisely.
Testimonial
VP IT, of an online language learning company

Lister has been a trusted partner of ours for over a decade because they are as fast and dynamic as we are.  They have grown with our business, reacted to changing technology demands, and have provided everything from thought leadership to technical experience in augmenting the needs of our business.

VP IT, of an online language learning company
Director e-commerce – A fortune 500 luxury retailer

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A fortune 500 luxury retailer
Director of an online evangelical prayer events organisation

Perfect, thank you Lister team. I appreciate all your efforts and initiatives!

Director of an online evangelical prayer events organisation
Director, E-commerce of one of the oldest and largest luxury jewellery brands

Thank you for the update and insights. The Jewellery Business greatly appreciates Lister.

Director, E-commerce of one of the oldest and largest luxury jewellery brands
VP, Web engineering of a leading education technology company

I have nothing but praise to you and your team.

Thanks for making this happen.

VP, Web engineering of a leading education technology company
VP, Web Strategy of a leading education technology company

"Fantastic effort all round! The business team is very excited for this new site. With your help, we will make it a tremendous success !"

VP, Web Strategy of a leading education technology company
Director e-commerce of one of the oldest and largest luxury jewellery brands in the US

“Great job, Team!!! We really appreciate your hard work, quality and timely completion. Thank you again. Great job.”

Director e-commerce of one of the oldest and largest luxury jewellery brands in the US
Head of Fulfillment and Customer Service Technology

“Thanks a million, team! When I look at the application and the raves from our Customer Service team leaders about the app, your team definitely comes to my mind. Truly great work.”

Head of Fulfillment and Customer Service Technology
Director e-commerce – A enterprise luxury jewellery brand

“Lister Team, you’ve earned every bit of this, e-commerce industry knowledge, best in class solution offerings, Knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A enterprise luxury jewellery brand