E-commerce funnel and conversion insights
Lister helps marketers measure the effectiveness of their e-commerce website by delivering insights on customer visits and checkout behavior. We design custom e-commerce dashboards on web analytics platforms to provide these insights.
- We perform an extensive audit for the e-commerce website in the following areas:
- Web analytics account setup and configuration
- 360-degree assessment to find gaps in tagging for the audience, page, channels, product, e-commerce data, custom events, etc.
- Find gaps in the default and custom reporting process.
- We document our findings and submit a roadmap to improve marketing insights with the following information
- Recommendation on tag management solutions through, which the marketing team can self-serve without dependency on IT teams.
- Define the tagging approach and its timelines.
- Process for device-based tracking and reporting.
- Shopping cart and checkout funnel setup to identify the drop-off rate at each step.
- Strategy for leveraging activity map and scroll-percentage insights to spot the friction in the funnel.
- Integration with presentation tools like data studio to give the best visual representation for marketers to read the insights
