Lister developed a 360-degree dashboard view for a famous auto care dealer to show online vs offline audiences.
Lister developed a 360-degree dashboard view for a famous auto care dealer to show online vs offline audiences.
E-commerce strategy consulting

Problem

Our client is a popular tire and auto care dealer in the United States. They run massive promotional email campaigns to engage with their subscribers and often schedule appointment reminders to notify customers about the upcoming service schedules for their vehicles. Since these email campaigns were mostly ad-hoc, lacking a process to scale the volume up and down gradually, they threatened the company’s email deliverability and IP reputation.

Solution

  • Lister used its automation solution—Kryptonite-- to automate the e-commerce application.
  • We created automation scripts for features like mix-and-match reducing 60% of manual effort through automation.
  • We installed automated email features like shipping confirmation, order cancellation, and more.
  • Achieved browser compatibility across Chrome, Firefox, and Edge browsers
  • Configured to run in a CI/CD pipeline
  • Enabled parallel executions to fast-track rollouts
  • Reports enabled to send via Microsoft Teams.

Outcomes

  • Improved IP reputation and deliverability
  • Recommended a roadmap to monitor the IP reputation for each ISP and raise an alert if the inbox placements reach the defined threshold.
  • Recommended the best practices to streamline email campaign launches, establishing consistency in the handling of large weekly volumes ranging from 200k to 2M emails
Testimonial
VP IT, of an online language learning company

Lister has been a trusted partner of ours for over a decade because they are as fast and dynamic as we are.  They have grown with our business, reacted to changing technology demands, and have provided everything from thought leadership to technical experience in augmenting the needs of our business.

VP IT, of an online language learning company
Director e-commerce – A fortune 500 luxury retailer

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A fortune 500 luxury retailer
Director of an online evangelical prayer events organisation

Perfect, thank you Lister team. I appreciate all your efforts and initiatives!

Director of an online evangelical prayer events organisation
Director, E-commerce of one of the oldest and largest luxury jewellery brands

Thank you for the update and insights. The Jewellery Business greatly appreciates Lister.

Director, E-commerce of one of the oldest and largest luxury jewellery brands
VP, Web engineering of a leading education technology company

I have nothing but praise to you and your team.

Thanks for making this happen.

VP, Web engineering of a leading education technology company
VP, Web Strategy of a leading education technology company

"Fantastic effort all round! The business team is very excited for this new site. With your help, we will make it a tremendous success !"

VP, Web Strategy of a leading education technology company
Director e-commerce of one of the oldest and largest luxury jewellery brands in the US

“Great job, Team!!! We really appreciate your hard work, quality and timely completion. Thank you again. Great job.”

Director e-commerce of one of the oldest and largest luxury jewellery brands in the US
Head of Fulfillment and Customer Service Technology

“Thanks a million, team! When I look at the application and the raves from our Customer Service team leaders about the app, your team definitely comes to my mind. Truly great work.”

Head of Fulfillment and Customer Service Technology
Director e-commerce – A enterprise luxury jewellery brand

“Lister Team, you’ve earned every bit of this, e-commerce industry knowledge, best in class solution offerings, Knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A enterprise luxury jewellery brand