Problem
Our client is a US-based jewellery company. The company’s physical retail stores-- spread across the country--were very popular among customers, manifesting in good walk-in traffic and sales. However, its digital presence was weak, contributing only 0.25% to the overall revenue share.
Solution
Lister recommended a multi-phase digital transformation roadmap. We revamped the company’s e-commerce website, ensuring that it offered a fantastic customer experience. We also provided strategy advice: offering technological content knowledge; defining the audience acquisition approach; enhancing segmentation, targeting and personalization tactics, across channels.
Outcomes
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Year-over-year uplift in revenue by 15%,
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The return on advertisement spends (ROAS) quadrupled
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A 25% reduction in cart drop-outs
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Site visits went up by 50%