Personalised web experience improved online prayer event registrations for an online evangelical church.
Personalised web experience improved online prayer event registrations for an online evangelical church.
Content personalisation recommendation

Problem

Our customer is an association of evangelical Christian churches that organises multiple programs and online prayer events for varied participants from the community. The main challenge they faced was that they were unable to provide a personalised experience on the website for the different sorts of people who visited their website.

Solution

Lister consulted with the customer and leveraged oracle Maximiser’s personalisation feature. We defined the custom attributes in the Maximiser campaign by importing various audience segments gathered through user behaviour, personalising the interactions from CRM and ESP platforms.

Outcomes

  • This improved engagement on the website; event registration for prayer events improved, as the personalisation ensured that every event targeted the right type of audience group
  • The content and navigation experience on the website were customised based on the region, age groups, gender, preferences. This again led to significant improvement in engagement.
  • This also introduced cross-channel personalisation, where the audience who missed reading personalised email, were still targeted with a similar experience on the website. This eventually prompted them to register for events on time.
Testimonial
VP IT, of an online language learning company

Lister has been a trusted partner of ours for over a decade because they are as fast and dynamic as we are.  They have grown with our business, reacted to changing technology demands, and have provided everything from thought leadership to technical experience in augmenting the needs of our business.

VP IT, of an online language learning company
Director e-commerce – A fortune 500 luxury retailer

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A fortune 500 luxury retailer
Director of an online evangelical prayer events organisation

Perfect, thank you Lister team. I appreciate all your efforts and initiatives!

Director of an online evangelical prayer events organisation
Director, E-commerce of one of the oldest and largest luxury jewellery brands

Thank you for the update and insights. The Jewellery Business greatly appreciates Lister.

Director, E-commerce of one of the oldest and largest luxury jewellery brands
VP, Web engineering of a leading education technology company

I have nothing but praise to you and your team.

Thanks for making this happen.

VP, Web engineering of a leading education technology company
VP, Web Strategy of a leading education technology company

"Fantastic effort all round! The business team is very excited for this new site. With your help, we will make it a tremendous success !"

VP, Web Strategy of a leading education technology company
Director e-commerce of one of the oldest and largest luxury jewellery brands in the US

“Great job, Team!!! We really appreciate your hard work, quality and timely completion. Thank you again. Great job.”

Director e-commerce of one of the oldest and largest luxury jewellery brands in the US
Head of Fulfillment and Customer Service Technology

“Thanks a million, team! When I look at the application and the raves from our Customer Service team leaders about the app, your team definitely comes to my mind. Truly great work.”

Head of Fulfillment and Customer Service Technology
Director e-commerce – A enterprise luxury jewellery brand

“Lister Team, you’ve earned every bit of this, e-commerce industry knowledge, best in class solution offerings, Knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A enterprise luxury jewellery brand