Our client is a US-based jewellery company. The company’s physical retail stores-- spread across the country--were very popular among customers, manifesting in good walk-in traffic and sales. However, its digital presence was weak, contributing only 0.25% to the overall revenue share.
Lister recommended a multi-phase digital transformation roadmap. We revamped the company’s e-commerce website, ensuring that it offered a fantastic customer experience. We also provided strategy advice: offering technological content knowledge; defining the audience acquisition approach; enhancing segmentation, targeting and personalisation tactics, across channels.
Year-over-year uplift in revenue by 15%,
The return on advertisement spends (ROAS) quadrupled
A 25% reduction in cart drop-outs
Site visits went up by 50%