Lister delivers end-to-end campaign services for paid channels, which include copywriting, campaign setup, tracking and measurement, and optimisation. We help brands in the following areas:
A killer copy is the backbone of marketing. We begin by analysing the target customers, their needs and your solution offerings and then translate your solutions into words that your customers want to read. A brand is a promise and strong brands build an emotional connection with their audience and create content like a human to build that connection. At Lister, we understand how to build empathy into the content that needs to be showcased on your website so that brands build this connect with their audience, and there is more focus on benefits than on features.
We perform a website audit to identify & classify the audience, understand product/service value, SEO friendly factors, and competitor analysis. This helps us find new opportunities and define a strategy for prospect acquisition and engagement.
Lister analyses keywords related to the client's business which will make the best impact for their audiences.
- Website content and ad copy: We deliver relevant content for the website and ad copy, identifying the keywords and the product/services/offer that needs to be highlighted. This could include website redesign activities
- Technical SEO: Implement best practices to make websites SEO and user friendly for search engines and audiences, respectively
- Campaign execution: Account setup for channels, creating and adding tracking pixels, ad creation, and distribution into channels such as Google, Bing, Facebook, Pinterest, and Affiliate channels
- Optimisation: Optimise the campaigns regularly for the keywords, adjust the budget and bidding based on the results