Through website analytics, we were able to reduce cart abandons by 25%
Through website analytics, we were able to reduce cart abandons by 25%
E-commerce strategy consulting

Problem

Our client is a US-based jewellery company. The company’s physical retail stores-- spread across the country--were very popular among customers, manifesting in good walk-in traffic and sales. However, its digital presence was weak, contributing only 0.25% to the overall revenue share.

Solution

Lister recommended a multi-phase digital transformation roadmap. We revamped the company’s e-commerce website, ensuring that it offered a fantastic customer experience. We also provided strategy advice: offering technological content knowledge; defining the audience acquisition approach; enhancing segmentation, targeting and personalisation tactics, across channels.

Outcomes

  • Year-over-year uplift in revenue by 15%,

  • The return on advertisement spends (ROAS) quadrupled

  • A 25% reduction in cart drop-outs

  •  Site visits went up by 50%

Testimonial
Director, E-commerce, a leading luxury retailer in the USA

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director, E-commerce, a leading luxury retailer in the USA
IT manager of an online language learning company

"Your team has helped position us for future growth."

IT manager of an online language learning company
Head of Fulfillment and Customer Service Technology for a leading floral retailer

"Thanks a million team! When I look at the application and the raves from our Customer Service team leaders about the app, your team definitely comes to my mind. Truly great work."

Head of Fulfillment and Customer Service Technology for a leading floral retailer
Director, E-commerce of one of the oldest and largest luxury jewellery brands in the US

Got Appreciation from the customer for maintaining the 5-times ROAS for the campaign spend during 2020.

Director, E-commerce of one of the oldest and largest luxury jewellery brands in the US
Lenovo

Lister has helped optimize and standardize processes, implemented best practices and progressively automated our marketing campaigns. Thanks to their efforts and initiatives, we have been able to shift focus from managing campaign execution to driving campaign effectiveness.

VP/GM Global- Ecommerce