Web analytics insights helped improve product placements and drove overall lift by 10%
Web analytics insights helped improve product placements and drove overall lift by 10%
E-commerce strategy consulting

Problem

Our client is a popular tire and auto care dealer in the United States. They run massive promotional email campaigns to engage with their subscribers and often schedule appointment reminders to notify customers about the upcoming service schedules for their vehicles. Since these email campaigns were mostly ad-hoc, lacking a process to scale the volume up and down gradually, they threatened the company’s email deliverability and IP reputation.

Solution

  • Lister used its automation solution—Kryptonite-- to automate the e-commerce application.
  • We created automation scripts for features like Mix-and-Match reducing 60% of manual effort through automation.
  • We installed automated email features like shipping confirmation, order cancellation, and more.
  • Achieved browser compatibility across Chrome, Firefox, and Edge browsers
  • Configured to run in a CI/CD pipeline
  • Enabled parallel executions to fast-track rollouts
  • Reports enabled to send via Microsoft Teams.

Outcomes

  • Improved IP reputation and deliverability
  • Recommended a roadmap to monitor the IP reputation for each ISP and raise an alert if the inbox placements reach the defined threshold.
  • Recommended the best practices to streamline email campaign launches, establishing consistency in the handling of large weekly volumes ranging from 200k to 2M emails
Testimonial
Director, E-commerce, a leading luxury retailer in the USA

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director, E-commerce, a leading luxury retailer in the USA
IT manager of an online language learning company

"Your team has helped position us for future growth."

IT manager of an online language learning company
Head of Fulfillment and Customer Service Technology for a leading floral retailer

"Thanks a million team! When I look at the application and the raves from our Customer Service team leaders about the app, your team definitely comes to my mind. Truly great work."

Head of Fulfillment and Customer Service Technology for a leading floral retailer
Director, E-commerce of one of the oldest and largest luxury jewellery brands in the US

Got Appreciation from the customer for maintaining the 5-times ROAS for the campaign spend during 2020.

Director, E-commerce of one of the oldest and largest luxury jewellery brands in the US
Lenovo

Lister has helped optimize and standardize processes, implemented best practices and progressively automated our marketing campaigns. Thanks to their efforts and initiatives, we have been able to shift focus from managing campaign execution to driving campaign effectiveness.

VP/GM Global- Ecommerce