Lister implements web analytics for a luxury retailer, insights helped reduce cart abandons by 25%
Lister implements web analytics for a luxury retailer, insights helped reduce cart abandons by 25%
Lister implemented web analytics insights, which improved product placements to drive overall lift by 10%
Lister implemented web analytics insights, which improved product placements to drive overall lift by 10%
Web analytics services

Lister helps implement tag management solutions, reporting capabilities on the website and creates dashboards to visualise the audience behaviour and website performance. This helps marketers engage the audience better and reduce friction from the buying process. We help e-commerce executives understand buying journeys, preferred by the potential customer. This enables conversion paths can be optimised for efficient click to orders. Combining insights from web analytics, data tools like CDP, tag management, and data streams, we can identify and target unique customers. This, in turn, helps us personalise recommendations cross-channel from the web, email, display, and social platforms.

As a part of the implementation, we focus on the following areas:

Account Setup

Basic setup of analytics account, adding marketing pixels and goal creation for tag management and analytics tools like Tealium, Google Tag Manager, and Adobe Launch.

Website Tagging

Analysis of our website structure, tagging all the pages, products, channels, and checkout steps.

Custom Variables and Segments

Defining and implementing custom variables to capture the customer activity on the website. Also, creating segments to group the users based on their website activity

Data Accuracy

Excluding spam and duplicating metrics by creating advanced filters and segments

Data Visualisation

Using data visualisations tools like Data Studio and Workspace, we can create an audience, understand channel, and shopping behaviour, and analyse product performances.

Testimonial
Director, E-commerce, a leading luxury retailer in the USA

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director, E-commerce, a leading luxury retailer in the USA
IT manager of an online language learning company

"Your team has helped position us for future growth."

IT manager of an online language learning company
Head of Fulfillment and Customer Service Technology for a leading floral retailer

"Thanks a million team! When I look at the application and the raves from our Customer Service team leaders about the app, your team definitely comes to my mind. Truly great work."

Head of Fulfillment and Customer Service Technology for a leading floral retailer
Director, E-commerce of one of the oldest and largest luxury jewellery brands in the US

Got Appreciation from the customer for maintaining the 5-times ROAS for the campaign spend during 2020.

Director, E-commerce of one of the oldest and largest luxury jewellery brands in the US
Lenovo

Lister has helped optimize and standardize processes, implemented best practices and progressively automated our marketing campaigns. Thanks to their efforts and initiatives, we have been able to shift focus from managing campaign execution to driving campaign effectiveness.

VP/GM Global- Ecommerce