Lister helps implement tag management solutions, reporting capabilities on the website and creates dashboards to visualise the audience behaviour and website performance. This helps marketers engage the audience better and reduce friction from the buying process. We help e-commerce executives understand buying journeys, preferred by the potential customer. This enables conversion paths can be optimised for efficient click to orders. Combining insights from web analytics, data tools like CDP, tag management, and data streams, we can identify and target unique customers. This, in turn, helps us personalise recommendations cross-channel from the web, email, display, and social platforms.
As a part of the implementation, we focus on the following areas:
Basic setup of analytics account, adding marketing pixels and goal creation for tag management and analytics tools like Tealium, Google Tag Manager, and Adobe Launch.
Analysis of our website structure, tagging all the pages, products, channels, and checkout steps.
Custom Variables and Segments
Defining and implementing custom variables to capture the customer activity on the website. Also, creating segments to group the users based on their website activity
Excluding spam and duplicating metrics by creating advanced filters and segments
Using data visualisations tools like Data Studio and Workspace, we can create an audience, understand channel, and shopping behaviour, and analyse product performances.