Problem

Our client is a US-based global MNC technology company that sells laptops, tablets, phones, etc. After the purchase of the products, there was not much traction with customers, affecting conversions. Segmentation and personalisation, based on purchase history, were not taking place.

Solution

• Lister did a complete audit on the existing post-purchase program to find deficiencies
• We analysed every touchpoint in the user journey
• We then identified and created a product or category-based segments
• We introduced a rank- to product hierarchy, which was used to rank highest-ranking content and suppress duplicate messages to customers
• Strategised cross-sell campaigns based on the product purchased

Outcomes

• 1700% increase in revenue
• 14% increase in CTR
• 45% increase in open rates
• 92% reduction in unsubscribes rate