Benchmarking done for various fortune 100 and fortune 500 retailers and technology companies
Benchmarking done for various fortune 100 and fortune 500 retailers and technology companies
Show the art of the possible by constructing CX Demos even before implementation
Show the art of the possible by constructing CX Demos even before implementation
Benchmarking with client vertical

Over the last 15+ years, Lister has worked with global brands to redefine their digital marketing strategy. Using our best practices and industry experience into play, we work with brands to identify the opportunities that exist to improve CX in a holistic manner.

We gain a deeper understanding of the client’s business and follow an approach as given below:

What and how we do it

  • Client’s ecosystem and business vertical entirely understood by Lister team  

  • Based on the same, Lister identifies the leader of the same vertical  

  • We prepare a list, an inexhaustive sample of which is below, to compare the customer experience 

    • Website traffic sources across owned, paid and earned  

    • Marketing mix  

    • Keywords that they bid on to promote the brand  

    • Website experience  

    • Content used to drive customer engagement and loyalty  

    • Offers, personalisation elements, CTAs, etc  

    • Timing/frequency of targeting  

    • Assets used in campaigns (e-mail, SMS, push, SEM and social)  

    • Mobile app and product reviews 

  • Based on the above observations, Lister produces a comprehensive list of items that can be improved with client vs leader/competition  

  • We further construct and show the art of the possible by creating a demo/POC so that the client can get a right perspective even before implementation.    

Testimonial
Director e-commerce – A leading Jewellery retailer in USA.

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A leading Jewellery retailer in USA.