Delivering X-channel orchestration for over ten years
Delivering X-channel orchestration for over ten years
Over 100 projects on X-channel orchestration executed
Over 100 projects on X-channel orchestration executed
Delivered positive impact for Fortune 100 and 500 brands
Delivered positive impact for Fortune 100 and 500 brands
Cross-channel orchestration

Marketers need to “know” and “engage” with customers on the channels that they prefer to interact. Customers demand a seamless experience as customers move from one communication channel to other. Having worked with Fortune 100 and Fortune 500 companies as well as the Top 10 cross-channel marketing platforms, over the last 15 years, as an extension of their  professional services and custom solutions teams, we have built a wealth of expertise to build great cross-channel journeys which we execute it as follows:

What and How we do it

  • We do a complete audit of the existing data points and the channels (Web, Display, PPC, Email, SMS, Push) in the marketing stack
  • Once the audit is complete, we prepare a comprehensive program strategy document with information on the current state, the pain points, and what is the proposed strategy to go the desired state
  • The initial analysis involves taking a deep dive into each platform’s program canvas, entry segments, frequency of customer touchpoints, map out data attributes required for X-channel orchestration
  • Based on the findings, we find and clearly define the critical pain points and best practices on each item
  • The recommendations are laid out by clearly defining the strategy to be implemented utilising technology to be used along with a way to measure the impact as well
  • They are then implemented in a phased approach looking at quick wins first and priorities that align with client goals
Testimonial
Director e-commerce – A leading Jewellery retailer in USA.

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A leading Jewellery retailer in USA.