Digital marketing consulting
- A US Retailer selling beautifully crafted and designed to last stainless steel containers, bottles had invested in a marketing automation platform to improve customer engagement and conversions.
- Email ROI was being questioned as decreasing email open rates started affecting conversions
- Marketing automation platform’s value was questioned as there were no tangible results
- Lister worked to create marketing programs using intelligent timing.
- We piloted this with a wellthought-out marketing campaign, closely working with the marketing team.
- We do a 50-50 split: one based on the existing timing and another driven by Lister’s STO solution. We measure results and declare the winner after comparing the results based on the following KPIs – orders, CTR, open rates and unsubscribes.
- Improved open rates by 300%, clicks by 200%, orders by 150%, reduced unsubscribes by 20%