Problem

• A US Retailer selling beautifully crafted and designed to last stainless steel containers, bottles had invested in a marketing automation platform to improve customer engagement and conversions.
• Email ROI was being questioned as decreasing email open rates started affecting conversions
• Marketing automation platform’s value was questioned as there were no tangible results

Solution

• Lister worked to create marketing programs using intelligent timing.
• We piloted this with a wellthought-out marketing campaign, closely working with the marketing team.
• We do a 50-50 split: one based on the existing timing and another driven by Lister’s STO solution. We measure results and declare the winner after comparing the results based on the following KPIs – orders, CTR, open rates and unsubscribes.

Outcomes

• Improved open rates by 300%, clicks by 200%, orders by 150%, reduced unsubscribes by 20%