Improved open rates by 300%, clicks by 200%, orders by 150%, reduced unsubscribes by 20%
Improved open rates by 300%, clicks by 200%, orders by 150%, reduced unsubscribes by 20%
Digital marketing consulting

Problem

  • A US Retailer selling beautifully crafted and designed to last stainless steel containers, bottles had invested in a marketing automation platform to improve customer engagement and conversions.
  • Email ROI was being questioned as decreasing email open rates started affecting conversions
  • Marketing automation platform’s value was questioned as there were no tangible results

Solution

  • Lister worked to create marketing programs using intelligent timing.
  • We piloted this with a wellthought-out marketing campaign, closely working with the marketing team.
  • We do a 50-50 split: one based on the existing timing and another driven by Lister’s STO solution. We measure results and declare the winner after comparing the results based on the following KPIs – orders, CTR, open rates and unsubscribes.

Outcomes

  • Improved open rates by 300%, clicks by 200%, orders by 150%, reduced unsubscribes by 20%
Testimonial
Director e-commerce – A leading Jewellery retailer in USA.

“Lister Team, you’ve earned every bit of this. E-commerce industry knowledge, best in class solution offerings, knows the customer today and tomorrow, 24/7 resource availability – we gain time & efficiencies.

Director e-commerce – A leading Jewellery retailer in USA.