Launching retargeting programs like abandonment series requires it to be done within the golden window. Lister’s custom solutions teams build in integrations between ESPs, cross-channel marketing platforms, mobile-first marketing platforms and e-commerce platforms to build powerful retargeting programs to improve conversions.

What and how we do it

• Lister helps the client build custom connectors/integrations to enable seamless customer data movement between e-commerce platforms and MAPs.
• Build custom solutions to enable both one-time and ongoing data migration, moving customer information – demographic, behavioral, transactional data-- to marketing platforms
• Lister first tries to understand the pain points or goal of the client. For instance, customer retargeting within a golden window, orchestration with multiple marketing platforms, etc.
• Lister and the client team workshop together to understand the client's ecosystem and architecture
• We break it down to use cases, locate the data points involved and produce the mechanisms required to bring the data from one platform to another
• Lister's expert team then charts out complete design of the solution and highlights the same to the client for sign-off. This design will include details needed to carry out the use-case, such as strategy, location, plugins to be used etc.
• Once the solution is built, rigorous testing on the solution is done making sure all the edge cases are covered, and positive use-cases work as expected
• Lister also provides comprehensive monitoring of the solution to make sure nothing breaks post-implementation, and there is no data loss