Expert data architects to understand client’s ecosystem and provide solutions
Expert data architects to understand client’s ecosystem and provide solutions
Resolved complex data structures for more than 500 clients, around the globe
Resolved complex data structures for more than 500 clients, around the globe
Data modeling

For marketers, customer data being available in the marketing automation platforms is the key and that too in a easily consumable fashion. With our expertise on Oracle Marketing Cloud, Salesforce Marketing Cloud, Adobe Marketing Cloud and Braze, our data services team help define the right data model on the platform of choice, understanding the nuances so as to enable marketers get full value of the platform investment.  

Lister’s expertise not just as a professional services provider but also as a custom solutions provider for some of the Top 10 marketing clouds gives us the edge in understanding the intricacies behind  data modelling from not just from a personalisation, targeting perspective but also from a campaign launch perspective.

What and how we do it

  • Lister helps the client structure their data architecture, ensuring that the model is agile enough to store the data. Also, it needs to be efficient for campaign personalisation  
  • Audit the existing data model of the account and the import jobs that bring in customer information from various data sources  
  • Based on the use-cases of the client, Lister will map out the necessary attributes and remove the redundant fields  
  • Configure the data import jobs at appropriate times, keeping in mind both marketer goals and platform contention issues  
  • In a granular analysis, we will see how many existing data attributes are used across the campaigns and weed out those that are not. If a column or an attribute has more % of null values, we will eliminate those    
  • Provide suggestions on how the data relationship should be. We will also state how efficiently we can handle the data, in terms of data load  
  • Prepare a comprehensive data modelling and entity-relationship document for the client 
Testimonial
Director, Email Marketing and CRM of a big American sports league

“I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing and CRM of a big American sports league
Sr. Director, Marketing Data & Technologies, Fortune 500 Retailer

“Congratulations, Team! As I look back, I feel proud of our accomplishment as a team. You are incredibly dedicated and accountable team members that I love to work on new projects again.”

Sr. Director, Marketing Data & Technologies, Fortune 500 Retailer
VP, Digital Experience, Global of a Fortune 500 software company

Thanks, Lister Team. Fantastic work so far. We had a review with the marketing leadership last week and showed the massive amounts of work done and was well received.

VP, Digital Experience, Global of a Fortune 500 software company
Director, Email Marketing & CRM of big American sports league

"I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing & CRM of big American sports league