Fan engagement for welcome and league pass programs resulted in 3X opens, 2.5X clicks
Fan engagement for welcome and league pass programs resulted in 3X opens, 2.5X clicks
Connectors/Integrations

Problem

Our client is a huge US sports league that wanted to migrate from a legacy MAP to a nimbler Braze platform. The fan data that came from different data sources needed to be pushed to Braze platform by converting JSON to Braze consumable API's. There was no intermediate layer to do data transformation and load into braze platform. Client had a rigid deadline of 3 months to complete this process as their legacy platform was to be shut down.

Lister work:

  • Lister presented the custom middleware solution and the data audit findings to their data team.
  • Lister developed the middleware solution and pushed all the historical (International and US) fans data to Braze platform in an efficient manner
  • More importantly, we made Braze platform ready for operations within span of 2 months.
  • In parallel to data migration, Lister was able to migrate all their campaigns and programs from the legacy platform to Braze.
  • Laid out API driven solution – first touch from legacy platform and remaining touches from Braze
  • Canvas setup to work around the lack of holdout feature by suppressing audience
  • Created webhooks that created necessary data for efficient segmentation.
  • Worked closely with both the league and the other vendors to get the required clarifications, completing this migration in a smoother way.

Outcomes

  • Information of 40 million fans migrated
  • Fan engagement for welcome and league pass programs resulted in 3X opens, 2.5X clicks
  • Cutover completed in 2 months
Testimonial
Director, Email Marketing and CRM of a big American sports league

“I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing and CRM of a big American sports league
Sr. Director, Marketing Data & Technologies, Fortune 500 Retailer

“Congratulations, Team! As I look back, I feel proud of our accomplishment as a team. You are incredibly dedicated and accountable team members that I love to work on new projects again.”

Sr. Director, Marketing Data & Technologies, Fortune 500 Retailer
VP, Digital Experience, Global of a Fortune 500 software company

Thanks, Lister Team. Fantastic work so far. We had a review with the marketing leadership last week and showed the massive amounts of work done and was well received.

VP, Digital Experience, Global of a Fortune 500 software company
Director, Email Marketing & CRM of big American sports league

"I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing & CRM of big American sports league