Improved nurture engagements by 12%-20% for a fortune 500 Software provider
Improved nurture engagements by 12%-20% for a fortune 500 Software provider
Data quality improvement

Problem

A global fortune 500 software provider had a huge challenge as their leads/contacts was spread across different data sources – Oracle Eloqua, Pardot, Support and Community. Additionally, this data was not clean. As a result, target segments were not data-driven and nurtures did not yield industry-standard results. Sales teams were not getting well-qualified leads for follow-ups.

Solution

  • Brought the contact data from Eloqua, Pardot, Support and Community, ensuring that there is one system acting as the sole source of truth, as far as the leads/contacts data is concerned
  • Cleansed the data using expert- rule- based and ML algorithms, pruning the contact demography data, company information, title etc.
  • Enriched the data with Dun & Bradstreet and 6sense to validate company information, lead score, account score, and more.
  • Built insights for the marketing ops teams, enabling them to look at the best segment. By scrubbing the data with the pristine data in Greyferret, one can come up with the target segment for email nurtures
  • Built executive dashboards that is used by the VP of Digital COE, during QBRs, to present the health of marketing leads database, contact list health, growth, and engagement trends etc.
  • Created a product group summary dashboard, after improving the data quality, reflecting the region-wise contacts that are interested in different portfolios/product groups and whether they are opted-in or otherwise
  • The dashboards are also used by marketers to come up with strategies to act on the insights delivered

Outcomes

  • Improved nurtures engagements by 12%-20%
  • Improved newsletter engagements by 2% over industry standard
Testimonial
Director, Email Marketing and CRM of a big American sports league

“I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing and CRM of a big American sports league
Sr. Director, Marketing Data & Technologies, Fortune 500 Retailer

“Congratulations, Team! As I look back, I feel proud of our accomplishment as a team. You are incredibly dedicated and accountable team members that I love to work on new projects again.”

Sr. Director, Marketing Data & Technologies, Fortune 500 Retailer
VP, Digital Experience, Global of a Fortune 500 software company

Thanks, Lister Team. Fantastic work so far. We had a review with the marketing leadership last week and showed the massive amounts of work done and was well received.

VP, Digital Experience, Global of a Fortune 500 software company
Director, Email Marketing & CRM of big American sports league

"I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing & CRM of big American sports league