Since we launched campaigns with effective segmentation and personalization, the open rate was improved by 4% and the CTR by 2%.

Data migrations

Problem

Our client, a Fortune 500 company, and a global leader in men’s grooming products, faced the following challenges.

The client had a hard deadline of three months to complete the migration from the legacy marketing automation platform to a nimbler mobile-first marketing platform.
All the marketing data (historical & recurring) of the client were from different data sources and funnelled by Kafka systems
The company wanted to push all the data to the new platform by converting from various formats to supported format

Solution

Lister underwent detailed discovery workshop to understand client’s use-cases and their data sources
We created a detailed design document to decide on how to deal with different data sources.
We defined each data source and mapped the relevant attributes to the respective data types.
We laid out a comprehensive data migration plan, outlining the following details: how to handle every kind of data, what is the volume, frequency of load and how to store it.
Lister then created a nimble AWS solution, using AWS S3, AWS glue, Python, AWS Lambda, to transform and load data.

Outcomes

We migrated about 3.6 billion data points within one month.
The client went live with the new platform before the hard deadline.
Since we launched campaigns with effective segmentation and personalization, the open rate was improved by 4% and the CTR by 2%.

Testimonial

“I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing and CRM of a big American sports league

“Congratulations, Team! As I look back, I feel proud of our accomplishment as a team. You are incredibly dedicated and accountable team members that I love to work on new projects again.”

Sr. Director, Marketing Data & Technologies, Fortune 500 Retailer

Thanks, Lister Team. Fantastic work so far. We had a review with the marketing leadership last week and showed the massive amounts of work done and was well received.

VP, Digital Experience, Global of a Fortune 500 software company

"I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing & CRM of big American sports league