Better email deliverability. The open rate went up by 2%, and the CTR up by 1%
Better email deliverability. The open rate went up by 2%, and the CTR up by 1%
Standardise brand experience and CX

Problem

One of the top sports leagues in the US had quality issues with the regular promotional campaign execution. Also, the turnaround time for the campaigns was not as expected, while email campaigns and segmentation did not follow best practices.

Solution

  • Lister came up with a set of best practices for campaign execution
  • We performed an audit on existing campaigns and templates and identified specific pain points
  • Suggested better ways to structure templates
  • Proposed better segmentation, targeting, and positioning strategies

Outcomes

  • 100% quality with campaigns
  • Turnaround time for campaign execution dropped from days to hours
  • Better email deliverability. The open rate went up by 2%, and the CTR up by 1%.
Testimonial
Director of Data Services, Fortune 100 software company

“Thank you for the amazing support provided over the past five years! Every single person I’ve interacted with has proven to be a reliable, hard-working, willing to learn and open to feedback. Don’t change – this is what makes you all special and will remain valuable in the future.

Director of Data Services, Fortune 100 software company
IT Director, A leading online learning company, USA.

"Lister did a terrific job at identifying, troubleshooting and fixing problems from the time we implemented Salesforce. All my original apprehensions about how quickly they'd be able to take over custom code and configurations and start to make an impact have been put to rest.

IT Director, A leading online learning company, USA.
Director of Data Services, Oracle Marketing Cloud

“Thank you for the amazing support provided over the past 5 years! Every single person I’ve interacted with has proven to be a reliable, hard-working, willing to learn and open to feedback. Don’t change – this is what makes you all special and will remain valuable in the future.

Director of Data Services, Oracle Marketing Cloud
EMEA, Email Marketing Manager

"Hey guys, really great work on the emails today. There was a lot of work gone onto it and many iterations on the copy/translations etc. With total of 51 campaigns being sent. The creatives were very attractive and nice. We were able to achieve the target well before our season end".

 "Wow, I like the image very much! Great Work"

EMEA, Email Marketing Manager
Sr. Director, Lifecycle Marketing of a Fortune 500 software company

“I’m excited to announce that we are celebrating another big win, thanks to Lister. The celebration is for our first platform email migration to Responsys. I want to thank everyone at Lister, who worked extremely hard to meet an aggressive schedule and tackle our most complicated migration to date.

Sr. Director, Lifecycle Marketing of a Fortune 500 software company
oracle

Lister has helped optimize and standardize processes, implemented best practices and progressively automated our marketing campaigns. Thanks to their efforts and initiatives, we have been able to shift focus from managing campaign execution to driving campaign effectiveness.

VP/GM Global- Ecommerce