One of the top sports leagues in the US had quality issues with the regular promotional campaign execution. Also, the turnaround time for the campaigns was not as expected, while email campaigns and segmentation did not follow best practices.
- Lister came up with a set of best practices for campaign execution
- We performed an audit on existing campaigns and templates and identified specific pain points
- Suggested better ways to structure templates
- Proposed better segmentation, targeting, and positioning strategies
- 100% quality with campaigns
- Turnaround time for campaign execution dropped from days to hours
- Better email deliverability. The open rate went up by 2%, and the CTR up by 1%.