Over a million campaigns launched over 15 years across OMC, SFMC, Adobe marketing cloud and Braze
Over a million campaigns launched over 15 years across OMC, SFMC, Adobe marketing cloud and Braze
Rapid turnaround time, starting as low as a 1 hour
Rapid turnaround time, starting as low as a 1 hour
100% quality launches resulting in 100% satisfied customers
100% quality launches resulting in 100% satisfied customers
Campaign services

Majority of Marketers in Fortune 500 enterprises are not able to focus on strategic initiatives because they get consumed in campaign operations. Having been part of professional services teams of top 10 marketing platforms for 10+ years, Lister has created top-notch campaign services teams that deliver not only  great quality campaigns but also turn up campaigns in a jiffy owing to the coverage and the rapid response time. We run paid ads, social, email, sms , push campaigns by delivering end to end - right from taking the campaign idea to completion via creative, content , audience filters, personalisation and launch. We have deep knowledge of the affiliate marketing platforms like Rakuten, Commission junction, ensure that the brand offers are promoted in their affiliate sites.

What and how we do it

  • We build end- to- end promotional and transactional campaigns for the client, using various marketing platforms like Oracle Marketing Cloud (Responsys, Eloqua), Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze etc.
  • Before the execution of campaigns, we do a complete analysis on the data model, data attributes, what kind of campaigns have already been launched on the platform etc
  • All best practices concerning data points, segmentation, campaigns, templates will be put forth to the client and implemented in a phased manner
  • Lister then agrees mutually on the process of campaign build with the client
  • Lister has put in best practices to produce a campaign Requirement Form (CRF) to receive the requirements of campaign build; this will prevent iterations
  • Each campaign build will go through complete rigorous QA or peer review process with a defined checklist that will include the subject line and deliverability best practices
  • After the client signs off on a campaign/ program, we will schedule it to go live
  • We will monitor the launch of every campaign. Also, we will review the deliverability metrics daily
  • We will identify any drop in key metrics like open rate, or CTR, analyse the root causes of this it and make plans to arrest it.
Testimonial
Director of Data Services, Fortune 100 software company

“Thank you for the amazing support provided over the past five years! Every single person I’ve interacted with has proven to be a reliable, hard-working, willing to learn and open to feedback. Don’t change – this is what makes you all special and will remain valuable in the future.

Director of Data Services, Fortune 100 software company
IT Director, A leading online learning company, USA.

"Lister did a terrific job at identifying, troubleshooting and fixing problems from the time we implemented Salesforce. All my original apprehensions about how quickly they'd be able to take over custom code and configurations and start to make an impact have been put to rest.

IT Director, A leading online learning company, USA.
Director of Data Services, Oracle Marketing Cloud

“Thank you for the amazing support provided over the past 5 years! Every single person I’ve interacted with has proven to be a reliable, hard-working, willing to learn and open to feedback. Don’t change – this is what makes you all special and will remain valuable in the future.

Director of Data Services, Oracle Marketing Cloud
EMEA, Email Marketing Manager

"Hey guys, really great work on the emails today. There was a lot of work gone onto it and many iterations on the copy/translations etc. With total of 51 campaigns being sent. The creatives were very attractive and nice. We were able to achieve the target well before our season end".

 "Wow, I like the image very much! Great Work"

EMEA, Email Marketing Manager
Sr. Director, Lifecycle Marketing of a Fortune 500 software company

“I’m excited to announce that we are celebrating another big win, thanks to Lister. The celebration is for our first platform email migration to Responsys. I want to thank everyone at Lister, who worked extremely hard to meet an aggressive schedule and tackle our most complicated migration to date.

Sr. Director, Lifecycle Marketing of a Fortune 500 software company
oracle

Lister has helped optimize and standardize processes, implemented best practices and progressively automated our marketing campaigns. Thanks to their efforts and initiatives, we have been able to shift focus from managing campaign execution to driving campaign effectiveness.

VP/GM Global- Ecommerce