Majority of Marketers in Fortune 500 enterprises are not able to focus on strategic initiatives because they get consumed in campaign operations. Having been part of professional services teams of top 10 marketing platforms for 10+ years, Lister has created top-notch campaign services teams that deliver not only great quality campaigns but also turn up campaigns in a jiffy owing to the coverage and the rapid response time. We run paid ads, social, email, sms , push campaigns by delivering end to end - right from taking the campaign idea to completion via creative, content , audience filters, personalisation and launch. We have deep knowledge of the affiliate marketing platforms like Rakuten, Commission junction, ensure that the brand offers are promoted in their affiliate sites.
What and how we do it
- We build end- to- end promotional and transactional campaigns for the client, using various marketing platforms like Oracle Marketing Cloud (Responsys, Eloqua), Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze etc.
- Before the execution of campaigns, we do a complete analysis on the data model, data attributes, what kind of campaigns have already been launched on the platform etc
- All best practices concerning data points, segmentation, campaigns, templates will be put forth to the client and implemented in a phased manner
- Lister then agrees mutually on the process of campaign build with the client
- Lister has put in best practices to produce a campaign Requirement Form (CRF) to receive the requirements of campaign build; this will prevent iterations
- Each campaign build will go through complete rigorous QA or peer review process with a defined checklist that will include the subject line and deliverability best practices
- After the client signs off on a campaign/ program, we will schedule it to go live
- We will monitor the launch of every campaign. Also, we will review the deliverability metrics daily
- We will identify any drop in key metrics like open rate, or CTR, analyse the root causes of this it and make plans to arrest it.