A global MNC technology company, which sells laptops, tablets, phones etc, were facing the following issues:
- The existing email templates did not match email standards. Also, the client wanted it to look more attractive.
- Needed to improve branding standards across regions
- Client had to meet conversion and revenue targets during holidays such as Black Friday, Cyber Monday, and Christmas.
- Lister did a complete audit of the existing promotional templates
- Lister’s creative team revamped the whole template and create a special "Holiday Season” theme.
- CTA's were placed prominently in the template, and the number of personalisation elements were high
- The email launched produced immense returns. For instance, the revenue target was met even before the holiday season was completed
- CTR and open rates almost doubled when compared to the normal existing ones