Constructing customer lifecycle programs need to be carefully thought through by understanding customer journeys, the different paths that customers take to purchase, and their interactions post purchase. Lister’s platform consultants bring in expertise by constructing powerful journeys that are measured, tested to ensure that they achieve their goals. These range from welcome series, abandonment – cart, browse, engagement series, post purchase to loyalty and win back programs.
Our experts work to craft marketing programs as below:
What and How we do?
- Help clients to construct user journey by understanding client’s pain points
- Complete analysis on different touchpoints and entry segments for the user journey will be performed
- Expert recommendations on lifecycle journeys and delay timer between each touchpoints will be provided to client
- Segment relevant data for targeting and enable more personalized content in the templates
- Eliminate unnecessary touchpoints from the journey, which might reduce customer engagement and increase unsubscribe rates
- Once the program canvas is set to LIVE, all the throughputs will be monitored closely
- Regular reports on program performance will be generated and escalate to client on the findings if any