Expert recommendations on structuring marketing program
Expert recommendations on structuring marketing program
Journey strategy with effective data segments and personalization
Journey strategy with effective data segments and personalization
Delivered results – 20% increase in CTR, 117% increase in visits, 15% increase in carting rate
Delivered results – 20% increase in CTR, 117% increase in visits, 15% increase in carting rate
Program automation

Constructing customer lifecycle programs need to be carefully thought through by understanding customer journeys, the different paths that customers take to purchase, and their interactions post purchase. Lister’s platform consultants bring in expertise by constructing powerful journeys that are measured, tested to ensure that they achieve their goals. These range from welcome series, abandonment – cart, browse, engagement series, post purchase to loyalty and win back programs.

Our experts work to craft marketing programs as below:  

What and How we do?

  • Help clients to construct user journey by understanding client’s pain points
  • Complete analysis on different touchpoints and entry segments for the user journey will be performed
  • Expert recommendations on lifecycle journeys and delay timer between each touchpoints will be provided to client
  • Segment relevant data for targeting and enable more personalized content in the templates
  • Eliminate unnecessary touchpoints from the journey, which might reduce customer engagement and increase unsubscribe rates
  • Once the program canvas is set to LIVE, all the throughputs will be monitored closely
  • Regular reports on program performance will be generated and escalate to client on the findings if any
Outcomes Delivered
Improved speed with which customers were responded to, with quotes. This, in turn, led to higher conversions
Improved speed with which customers were responded to, with quotes. This, in turn, led to higher conversions
Blogs
Testimonial
Director of Data Services, Fortune 100 software company

“Thank you for the amazing support provided over the past five years! Every single person I’ve interacted with has proven to be a reliable, hard-working, willing to learn and open to feedback. Don’t change – this is what makes you all special and will remain valuable in the future.

Director of Data Services, Fortune 100 software company
IT Director, A leading online learning company, USA.

"Lister did a terrific job at identifying, troubleshooting and fixing problems from the time we implemented Salesforce. All my original apprehensions about how quickly they'd be able to take over custom code and configurations and start to make an impact have been put to rest.

IT Director, A leading online learning company, USA.
Director of Data Services, Oracle Marketing Cloud

“Thank you for the amazing support provided over the past 5 years! Every single person I’ve interacted with has proven to be a reliable, hard-working, willing to learn and open to feedback. Don’t change – this is what makes you all special and will remain valuable in the future.

Director of Data Services, Oracle Marketing Cloud
EMEA, Email Marketing Manager

"Hey guys, really great work on the emails today. There was a lot of work gone onto it and many iterations on the copy/translations etc. With total of 51 campaigns being sent. The creatives were very attractive and nice. We were able to achieve the target well before our season end".

 "Wow, I like the image very much! Great Work"

EMEA, Email Marketing Manager
Sr. Director, Lifecycle Marketing of a Fortune 500 software company

“I’m excited to announce that we are celebrating another big win, thanks to Lister. The celebration is for our first platform email migration to Responsys. I want to thank everyone at Lister, who worked extremely hard to meet an aggressive schedule and tackle our most complicated migration to date.

Sr. Director, Lifecycle Marketing of a Fortune 500 software company
oracle

Lister has helped optimize and standardize processes, implemented best practices and progressively automated our marketing campaigns. Thanks to their efforts and initiatives, we have been able to shift focus from managing campaign execution to driving campaign effectiveness.

VP/GM Global- Ecommerce