Over 200 migrations done from platforms to OMC, SFMC, Adobe marketing cloud, Braze
Over 200 migrations done from platforms to OMC, SFMC, Adobe marketing cloud, Braze
Over 200 CX platform professionals to suggest best practices for migration
Over 200 CX platform professionals to suggest best practices for migration
Migration and upgrade

Marketers typically want to go for a best in class tool and launch quickly. Typically, marketer faces challenges with channel fragmentation and data being in silos which make it difficult to move to a nimbler platform. With expertise in best in class cross channel marketing platforms, Lister has created blueprints for a smooth and fast migration. Our goal is to always ensure that the marketer gets maximum value from the platform all the time.  

Our approach to migration is detailed below:

What & How we do it 

  • Lister helps the client to migrate their marketing assets from their Legacy marketing platforms to other marketing platforms like Responsys, Eloqua, Braze, Marketo etc.
  • Migration process starts with rigorous campaign/program discovery workshop to understand marketing goals of the migration to get to the customer data, assets that need to be migrated and understand the dependencies if any with the existing platform
  • Out of this workshop, Lister will produce exhaustive asset migration list and their priorities
  • Lister then charts out a detailed migration plan, recording each asset migration start and completion date
  • Lister takes care of end to end migration of assets, which includes template verification, converting respective personalization codes, configurations, segment creation etc.
  • We will create an assets migration checklist for each asset that is migrated
  • Finally, Lister will provide one consolidated document on migrated assets for sign-off
Testimonial
- Sr. Director, Marketing Data & Technologies at Dollar Shave Club

“Congratulations, Team! As I look back, I feel proud of our accomplishment as a team. You are incredibly dedicated and accountable team members that I love to work on new projects again.”

- Sr. Director, Marketing Data & Technologies at Dollar Shave Club
Sr. Director, Marketing Data & Technologies of a Fortune 500 retailer

Congratulations team! Our member strategy team had signed off on UAT for all major campaigns migrated from Cheetah digital to Braze platform. Thank you, Lister team, for the 12-week hustle to get us here. You are an incredibly dedicated and accountable team that I'd love to work again on new projects.

Sr. Director, Marketing Data & Technologies of a Fortune 500 retailer
Lenovo

Lister has helped optimize and standardize processes, implemented best practices and progressively automated our marketing campaigns. Thanks to their efforts and initiatives, we have been able to shift focus from managing campaign execution to driving campaign effectiveness.

VP/GM Global- Ecommerce