We have seen many a time marketers lack of adoption of marketing platforms boiling down not due to its features or lack thereof, but due to knowhow on leveraging these features to deliver the use cases. These range from advanced filtering to target the right audience , advanced personalisation that involves bringing in external content/data ,advanced A/B and MVT tests and campaign analytics /dashboards to deliver insights based on which campaign tactics can be reworked on.
Lister provides advanced platform support to enable marketers to derive maximum value out of their platform investment as follows:
What and how we do it
- Lister supports the client and helps them handle marketing platforms like Responsys, Eloqua, Braze, Marketo etc.
- Typically, the client requests us to support them in the setting up some complex logic like dynamic personalization, A/B testing, reports generation, program configuration etc.
- Lister makes sure the request is taken on priority and implements the same, adhering to the best practices of the platform
- Advanced Support or configurations done in the platform will be documented and shared to the client for future reference.
- Expert training on the platform, ensuring that the client can get the full value of platform investment
- Lister sets up SLA expectations to the client to support them on weekends or during holidays