Lister has worked with many automotive part retailers, helping them across their customer lifecycle – acquiring, converting, and retaining them, using our services across digital marketing, e-commerce, and analytics.
- Lister has consulted and implement DMPs to drive traffic to e-commerce sites and promote the brand across various channels.
- Lister has launched auto parts retailers online, building great customer experiences. We have consulted on taxonomy to come up with a very intuitive way of customers to search the parts they are looking for their automobiles, thereby enabling a smooth personalised experience.
- We enriched customer experience further by building custom ETA algorithms that clearly calls out the ETA of parts based on zip code.
- Launched marketing platforms for marketers to run promotions and transactional mailers to improve customer engagement
- Deliverability best practices to make sure the brand's communications are top of the inbox, thereby increasing customer engagement
- Built retargeting programs like cart abandonment, browse abandonment to convert customers
- We have delivered insights using Lister’s proprietary solution Greyferret® like audience insights, campaign insights and store insights for marketing and sales teams