Industry Expertise
Lister has delivered consulting and technology solutions for businesses that offer building materials, especially cement and aggregates. We have also built frameworks and solutions specifically for this industry.
We have deep experience in rolling out Salesforce solutions to cement manufacturers to cover the following functions:
- Field sales visit planning, execution, and reporting for the business that is driven through trade channels (dealer and distributor network)
- Channel network planning and territory action planning
- 360-degree view of the channel and integration with SAP to provide sales, account receivables, orders and dispatches, schemes and promotions
- Market, competitor information and share of wallet capture
- Influencer management
- Construction project tracking from a demand perspective
- Rich set of dashboards and insights
- Ready-mix concrete business – demand and supply planning
Project Experience
- We have performed rollout of Salesforce to many cement customers in multiple countries in APAC – India, Sri Lanka, Vietnam, Indonesia, Thailand, Malaysia, and the Philippines.
- We have executed over 20 projects in the cement Industry and are the go-to partners for Salesforce for cement in APAC.
Solutions - Greymason
- We have developed a reusable framework for quick roll out and deployment of functionality for trade channels in a short time.
- The solution has pre-built components for functionality like territory-wise dealer and distributor mapping, mapping of routes and salespersons to routes, integration with SAP or other ERP to grab data for providing a 360-degree view, visit planning, scheduling, and reporting, market information capture, reports, and dashboards, etc.