Over a decade of experience in transforming customer experience for technology companies
Over a decade of experience in transforming customer experience for technology companies
Computer hardware and software

Industry

Hi-tech, especially software and SAAS products

Expertise

Knowledge and experience in implementing all aspects of the customer life cycle for hi-tech companies. This includes:

  • Marketing automation and lead management, including lead quality management, lead enrichment (Zoominfo, DnB, 6Sense), lead scoring), segmentation and personalisation, ABM, lead nurture program automation, analytics, and AI-based effectiveness improvement.
  • Lead to cash cycle, which includes SFA, CPQ, and CLM
  • Commerce solutions, including content management, E-commerce, order management, payment gateways, guided selling, personalisation and chatbots and cross-channel retargeting campaigns.
  • Reseller and partner management, leveraging community portals to empower partners and resellers
  • Renewals, cross-sell and upsell management, including subscription modifications and cancellations.
  • Customer success platform integrations (Gainsight, Churnzero, etc.)
  • Service cloud and customer community portals
  • Live chat and chatbot implementations
  • Integrations with billing and ERP systems like Oracle, Aria, Salesforce Billing, etc.
  • Integration with document generation and digital signature platforms like Conga, Docusign, and Echosign. The picture below represents the areas of service offering as well as applications we have worked with.

industries4

Experience – Lister has executed over 100 projects for Software and SAAS based product companies to drive Digital Transformation across the Customer Life cycle. Products implemented include

  • Marketing Automation – Oracle Marketing Cloud, Salesforce Marketing Cloud, Braze, 6Sense across the globe
  • E-commerce - Adobe-Magento, Drupal, custom platforms to customers in multiple countries in the USA, EMEA, APAC.
  • Sales, CPQ, CLM, Billing – Salesforce and Oracle
  • Customer Service – Salesforce and Oracle
Outcomes Delivered
Blogs
Testimonial
Director of Digital Commerce of a leading US-based airline.

"We see a great opportunity to align our digital marketing towards programs that are truly centered on what our customers are asking for.”

Director of Digital Commerce of a leading US-based airline.
Mithun Sacheti (CEO & Founder, Caratlane)

“I don't think that I imagined it to deliver any more than it has actually delivered. It is as perfect as I imagined in this phase of development. Ability for any different site to deliver any number of diamonds by the business rules configured on it will ease the work and it is quite phenomenal.”

Mithun Sacheti (CEO & Founder, Caratlane)
Manager - Project Management Office – Leading BFSI company

Many thanks to both you and Aditya for your support in getting us to this point. The project team owes both of you a big debt of gratitude for all your help, especially these last 2-3 weeks.

Manager - Project Management Office – Leading BFSI company
Manager - Project Management Office – Leading BFSI company

Many thanks to the team for the support in getting us to this point. We owe a big debt of gratitude for all your help especially these last few weeks.

Manager - Project Management Office – Leading BFSI company
COO, Auto parts retailer

“I wanted to let you know that we have a launched the website. Both mobile and desktop sites are up and running, and the site does look and perform great thus far.”

COO, Auto parts retailer
CRM Manager

Lister team has been working with Edmunds for two and a half years. We work as a partnership with them where we discuss the current issues, and they provide guidance and suggestions whenever needed.

CRM Manager
CEO, a FinTech company

Lister is a great Salesforce partner to work with. They bring outstanding capabilities to the table and have done a fantastic job in helping us revamp our processes and clean up Salesforce.

CEO, a FinTech company
Technical Manager, Edmunds Inc

"Thank you, Lister team, for successfully completing the release in a timely, coordinated manner. It was good to see the thoroughness and teamwork involved in executing the release plan."

Technical Manager, Edmunds Inc
AVP, Business Applications of a leading communications software company

"Lister did a great job in launching Partner Community project that was complex to roll out to thousands of partner communities which led to a spike in our revenue pipeline. Lister team has the best of technical talent who understand our business requirements well and come up with innovative, scalable design solutions to ensure the highest level of quality is met during rollout.

AVP, Business Applications of a leading communications software company
IT Director, A leading online learning company, USA.

"Lister did a terrific job at identifying, troubleshooting and fixing problems from the time we implemented Salesforce. All my original apprehensions about how quickly they'd be able to take over custom code and configurations and start to make an impact have been put to rest.

IT Director, A leading online learning company, USA.
IT Director of a US-based enterprise cloud data provider

"We were impressed by Lister with their speed of ramp-up and taking over the project from the earlier vendor. I see a good start by looking at your data on the performance of the teams, and we expect you to maintain this performance going forward"

IT Director of a US-based enterprise cloud data provider
Program Manager ,CRM Project

"Your delivery team has shown great commitment in delivering the agreed outputs. The passion of supporting our team and the users are also quite evident, most of the time, even going beyond what was required from their responsibility."

Program Manager ,CRM Project