Hi-tech, especially software and SAAS products
Knowledge and experience in implementing all aspects of the customer life cycle for hi-tech companies. This includes:
- Marketing automation and lead management, including lead quality management, lead enrichment (Zoominfo, DnB, 6Sense), lead scoring), segmentation and personalisation, ABM, lead nurture program automation, analytics, and AI-based effectiveness improvement.
- Lead to cash cycle, which includes SFA, CPQ, and CLM
- Commerce solutions, including content management, E-commerce, order management, payment gateways, guided selling, personalisation and chatbots and cross-channel retargeting campaigns.
- Reseller and partner management, leveraging community portals to empower partners and resellers
- Renewals, cross-sell and upsell management, including subscription modifications and cancellations.
- Customer success platform integrations (Gainsight, Churnzero, etc.)
- Service cloud and customer community portals
- Live chat and chatbot implementations
- Integrations with billing and ERP systems like Oracle, Aria, Salesforce Billing, etc.
- Integration with document generation and digital signature platforms like Conga, Docusign, and Echosign. The picture below represents the areas of service offering as well as applications we have worked with.
Experience – Lister has executed over 100 projects for Software and SAAS based product companies to drive Digital Transformation across the Customer Life cycle. Products implemented include
- Marketing Automation – Oracle Marketing Cloud, Salesforce Marketing Cloud, Braze, 6Sense across the globe
- E-commerce - Adobe-Magento, Drupal, custom platforms to customers in multiple countries in the USA, EMEA, APAC.
- Sales, CPQ, CLM, Billing – Salesforce and Oracle
- Customer Service – Salesforce and Oracle