Lister offers full services, including consulting, engineering and execution. We also solve challenges across all stages of the customer journey: acquire, engage, convert and retain. We work with 3 types of clients in the luxury segment:
1. Brick and mortar business wanting to go digital
2. Brands that have a digital presence but lack the maturity to connect the dots across fragmented platforms
3. Brands who are highly mature but need help on daily operations, so that they can focus on CX strategy
Expertise
Driving traffic to e-commerce site by consulting on digital marketing: SEO, social media, paid ads, affiliate marketing, among others
- New customer acquisition improvement, using lookalike audiences using e-mail, social and commerce channels.
- Self-enabling merchandising/marketing operations teams with the help of CMS
- Redesign of the website, UI/UX revamp with experiments to understand customer behavior before finalisation
- Enhanced product search and filters, customising the search (For example, jewellery search), build your own jewellery(BYOJ)
- Try on and try at home features to further improve the customer experience and move the customers toward a purchase
- Social audience engagement setup and social content publishing (Ads)
- Guided purchase through a chatbot
- Prevent fraudulent orders using scoring mechanisms
- Onboarding of suppliers, inventory sync, pricing, and margin calculations
- Promotions, loyalty program, gift/video card feature enhancements
- Built lifecycle programs to build a great customer experience and create stickiness with the brand
- Reinforce confidence in the brand with integrations with review and rating systems
- Marketing Insights via Greyferret for the best channel, best time, best offer and best audience, insights on ROI of marketing investments