Lister has been assisting top companies from the travel industry, which includes a broad range of companies: travel consolidators, airlines, cruise lines, hotels, and resorts, through its delivery excellence and cost-effective solutions. We partner with our clients in this vertical to consult on digital platform best practices and recommendations, supporting their digital marketing initiatives right from acquisition to post-purchase interactions.
- Dynamic retargeting: Built a solution to drive acquisitions by winning back customers, based on real-time behavior-driven programs and automating the next best action based on personalisation
- Display targeting of anonymous users who visit for reservation
- Over 27 implementations of digital marketing systems for travel and hospitality clients
- We built regression/logistic regression models for audience engagement trends, based on age, resort-type for a large resort chain in the USA
- Built advanced personalisation for retargeting users who abandon reservations for flights or hotels, using first-party abandonment data and personalised offers to win-back customers.
- We integrated and migrated data from multiple legacy reservation systems, passenger check-in and flight information, loyalty system, customer database, and marketing platform to provide a single customer view, which eventually helped acquire and nurture new leads as well as retain and retarget existing customers effectively.
- We used social listening to track a broad set of keywords, identified popular sub-themes for traveling segments and helped acquire new customers for our clients
- We implemented a service cloud platform for agents to handle customer complaints and requests with complete case management with SLA tracking, call center telephony integration, live chat, and building a customer portal to enable customers to log and track their complaints.
- We developed a marketing tool that allows franchisees and sales teams of resorts and hotels to send personalised, easy- to- use, template communications, keeping the corporate brand identity intact.
Lister has vast experience implementing projects for our travel segment clients on the following platforms across the funnel from Acquisition to Retention
- BlueKai DMP – For enhancing first-party data and travel-specific segments to retarget via GoogleAds on 3rd party & social sites.
- Oracle Maximizer – For personalisation on the website based on first-party data
- Oracle Social listening – Watching posts and tracking sub-themes for traveling segments for brands to message customer segments with offers relevant to these themes
- Salesforce Service & Sales cloud – Case management, product objects, define new workflow rules for addressing support requests, and auto-generated alerts for various scenarios.
- Oracle RightNow – For routing a complaint immediately as a service request with the right context
Travel retargeting solution – As a part of its collaboration with a leading ESP, Lister built a solution to drive acquisitions by winning back customers based on real-time behavior-driven programs. We also helped automate the next best action based on personalisation. Key highlights of this solution include:
- Multi-event tagging
- Display targeting of anonymous users
- Partnered with the ESP on 27 implementations