Travel and hospitality

Lister has been assisting top companies from the travel industry, which includes a broad range of companies: travel consolidators, airlines, cruise lines, hotels, and resorts, through its delivery excellence and cost-effective solutions. We partner with our clients in this vertical to consult on digital platform best practices and recommendations, supporting their digital marketing initiatives right from acquisition to post-purchase interactions.

Expertise

Dynamic retargeting: Built a solution to drive acquisitions by winning back customers, based on real-time behavior-driven programs and automating the next best action based on personalisation
Display targeting of anonymous users who visit for reservation
Over 27 implementations of digital marketing systems for travel and hospitality clients
We built regression/logistic regression models for audience engagement trends, based on age, resort-type for a large resort chain in the USA
Built advanced personalisation for retargeting users who abandon reservations for flights or hotels, using first-party abandonment data and personalised offers to win-back customers.
We integrated and migrated data from multiple legacy reservation systems, passenger check-in and flight information, loyalty system, customer database, and marketing platform to provide a single customer view, which eventually helped acquire and nurture new leads as well as retain and retarget existing customers effectively.
We used social listening to track a broad set of keywords, identified popular sub-themes for traveling segments and helped acquire new customers for our clients
We implemented a service cloud platform for agents to handle customer complaints and requests with complete case management with SLA tracking, call center telephony integration, live chat, and building a customer portal to enable customers to log and track their complaints.
We developed a marketing tool that allows franchisees and sales teams of resorts and hotels to send personalised, easy- to- use, template communications, keeping the corporate brand identity intact.

Experience

Lister has vast experience implementing projects for our travel segment clients on the following platforms across the funnel from Acquisition to Retention

BlueKai DMP – For enhancing first-party data and travel-specific segments to retarget via GoogleAds on 3rd party & social sites.
Oracle Maximizer – For personalisation on the website based on first-party data
Oracle Social listening – Watching posts and tracking sub-themes for traveling segments for brands to message customer segments with offers relevant to these themes
Salesforce Service & Sales cloud – Case management, product objects, define new workflow rules for addressing support requests, and auto-generated alerts for various scenarios.
Oracle RightNow – For routing a complaint immediately as a service request with the right context

Solution

Travel retargeting solution – As a part of its collaboration with a leading ESP, Lister built a solution to drive acquisitions by winning back customers based on real-time behavior-driven programs. We also helped automate the next best action based on personalisation. Key highlights of this solution include:

Multi-event tagging
Display targeting of anonymous users
Partnered with the ESP on 27 implementations

Testimonial

"We see a great opportunity to align our digital marketing towards programs that are truly centered on what our customers are asking for.”

Director of Digital Commerce of a leading US-based airline.

“I don't think that I imagined it to deliver any more than it has actually delivered. It is as perfect as I imagined in this phase of development. Ability for any different site to deliver any number of diamonds by the business rules configured on it will ease the work and it is quite phenomenal.”

Mithun Sacheti (CEO & Founder, Caratlane)

Many thanks to both you and Aditya for your support in getting us to this point. The project team owes both of you a big debt of gratitude for all your help, especially these last 2-3 weeks.

Manager - Project Management Office – Leading BFSI company

Many thanks to the team for the support in getting us to this point. We owe a big debt of gratitude for all your help especially these last few weeks.

Manager - Project Management Office – Leading BFSI company

“I wanted to let you know that we have a launched the website. Both mobile and desktop sites are up and running, and the site does look and perform great thus far.”

COO, Auto parts retailer

Lister team has been working with Edmunds for two and a half years. We work as a partnership with them where we discuss the current issues, and they provide guidance and suggestions whenever needed.

CRM Manager

Lister is a great Salesforce partner to work with. They bring outstanding capabilities to the table and have done a fantastic job in helping us revamp our processes and clean up Salesforce.

CEO, a FinTech company

"Thank you, Lister team, for successfully completing the release in a timely, coordinated manner. It was good to see the thoroughness and teamwork involved in executing the release plan."

Technical Manager, Edmunds Inc

"Lister did a great job in launching Partner Community project that was complex to roll out to thousands of partner communities which led to a spike in our revenue pipeline. Lister team has the best of technical talent who understand our business requirements well and come up with innovative, scalable design solutions to ensure the highest level of quality is met during rollout.

AVP, Business Applications of a leading communications software company

"Lister did a terrific job at identifying, troubleshooting and fixing problems from the time we implemented Salesforce. All my original apprehensions about how quickly they'd be able to take over custom code and configurations and start to make an impact have been put to rest.

IT Director, A leading online learning company, USA.

"We were impressed by Lister with their speed of ramp-up and taking over the project from the earlier vendor. I see a good start by looking at your data on the performance of the teams, and we expect you to maintain this performance going forward"

IT Director of a US-based enterprise cloud data provider

"Your delivery team has shown great commitment in delivering the agreed outputs. The passion of supporting our team and the users are also quite evident, most of the time, even going beyond what was required from their responsibility."

Program Manager ,CRM Project