Lister has built a solution that can ingest customer browse behaviour and spending patterns in real-time. Our proprietary algorithm curates content based on preferences and past browse behaviour and offers recommendations on content to be served. The capabilities of this solution are highlighted below:

• Our solution integrates effortlessly with e-commerce platforms, enabling us to offer the right content to customers during future visits
• The ability to build customer segments helps classify customers and deliver personalised content
• The solution also integrates with e-mail marketing platforms facilitating the delivery of content via e-mails based on the interest the customer exhibits on the website.
• Purchase information is used to build product recommendations when the customer next decides to make a purchase
• Recommended products are served via e-mail in real-time as part of cart abandonment and post-purchase email journeys, optimising marketing spends.

Impact

• Improved conversions due to real-time retargeting for cart abandonments with appropriate product recommendations
• 50% increase in site visits due to personalised content.
• Year over year uplift in revenue by 15%.