Improved marketer productivity
Improved marketer productivity
Clear visibility to all stakeholders
Clear visibility to all stakeholders
Search and filter campaigns by status, date
Search and filter campaigns by status, date
Campaign calendaring​

Marketers use multiple tools like project management tools and other tools for collaboration. Since all the stakeholders involved do not have the necessary information, it can become tedious as information is in multiple sources: email, project management tools etc.

Lister has built a campaign calendar tool for marketers to efficiently manage their marketing program calendar and solve these problems.

Features

  • Campaign request form to capture the marketing intent, goals, and all other basic information for constructing a marketing campaign
  • The configurable request types include email, mobile, catalog, print etc.
  • Calendaring capabilities to the marketing team, which help plan their campaigns, assign it to respective marketing managers and have them approved
  • Upload files such as campaign- related assets against each campaign, support for .csv,.xls,.xlsx,.doc,.docx,.jpeg,.png,.pdf,.jpg

Benefits/ Impact

  • Marketers can collaborate on marketing campaign calendar with one tool instead of multiple project management tools
  • Improved marketer productivity
  • Clear visibility to all stakeholders - marketers, creative and operations teams
Outcomes Delivered