Any marketing message sent to the customer from a franchisee has to align with their franchisor’s branding and advertising standards. A centralized marketing platform reduces this hassle and provides all the rich features to run a standardized and professional email marketing campaign, thus keeping the franchisor’s branding intact.
Lister helped an ESP develop a marketing tool that allows franchisees and sales teams to end personalized, easy to use, templated communications, keeping the corporate brand identity intact.
- Controlled content & personalization
- WYSIWYG editor
- Workflow for approvals
- Direct market access for retailers
- Centralized brand management
- Salesforce integration
- Brand consistency
- Improved acquisition rate
- No capital infrastructure cost