Any marketing message sent to the customer from a franchisee has to align with their franchisor’s branding and advertising standards. A centralized marketing platform reduces this hassle and provides all the rich features to run a standardized and professional email marketing campaign, thus keeping the franchisor’s branding intact. 

Lister helped an ESP develop a marketing tool that allows franchisees and sales teams to end personalized, easy to use, templated communications, keeping the corporate brand identity intact.

Features

• Controlled content & personalization
• WYSIWYG editor
• Workflow for approvals
• Direct market access for retailers
• Centralized brand management
• Salesforce integration
• Cloud-enabled

Impact

• Brand consistency
• Improved acquisition rate
• No capital infrastructure cost