Centralized brand management
Centralized brand management
Direct market access by brands
Direct market access by brands
Improved acquisition rate
Improved acquisition rate
Franchisee model extension

Any marketing message sent to the customer from a franchisee has to align with their franchisor’s branding and advertising standards. A centralized marketing platform reduces this hassle and provides all the rich features to run a standardized and professional email marketing campaign, thus keeping the franchisor’s branding intact. 

Lister helped an ESP develop a marketing tool that allows franchisees and sales teams to end personalized, easy to use, templated communications, keeping the corporate brand identity intact.

Features

  • Controlled content & personalization
  • WYSIWYG editor
  • Workflow for approvals
  • Direct market access for retailers
  • Centralized brand management
  • Salesforce integration
  • Cloud-enabled

Impact

  • Brand consistency
  • Improved acquisition rate
  • No capital infrastructure cost
Outcomes Delivered