Marketers need the target segment to be defined clearly to deliver personalized and contextual communication that promises the best results. The challenge, however, is the data is in silos across e-commerce, MAP, OMS, ERP, to name a few.
The Lister segmentation tool will help the client's marketing teams to connect first-party data across different sources, within a single platform, enabling marketers to send targeted communication. Ultimately, ROI is improved.
- Effortless way of combining combine different data sources in a drag and drop fashion, skillfully building a target segment
- Add any new data sources as per the business needs
- View the segments counts before exporting
- Build your own segment and export in a flat-file
- Customise filters to fulfil business needs
- Self-serve capability and easy to use UI interface, helping one build segments that require no advanced knowledge
- Marketers can always decide what field attributes that they want to export for each segment