Build precise segments easily, across different channels/platforms
Build precise segments easily, across different channels/platforms
Self-serve capability
Self-serve capability
Easy to build target segments using filters as per marketers needs and export final segments into MAP
Easy to build target segments using filters as per marketers needs and export final segments into MAP
Segmentation tool​

Problem

Marketers need the target segment to be defined clearly to deliver personalized and contextual communication that promises the best results. The challenge, however, is the data is in silos across e-commerce, MAP, OMS, ERP, to name a few. 

Lister Solution

The Lister segmentation tool will help the client's marketing teams to connect first-party data across different sources, within a single platform, enabling marketers to send targeted communication. Ultimately, ROI is improved.

Features

  • Effortless way of combining combine different data sources in a drag and drop fashion, skillfully building a target segment
  • Add any new data sources as per the business needs
  • View the segments counts before exporting
  • Build your own segment and export in a flat-file
  • Customise filters to fulfil business needs

Impact/Benefits

  • Self-serve capability and easy to use UI interface, helping one build segments that require no advanced knowledge
  • Marketers can always decide what field attributes that they want to export for each segment
Outcomes Delivered