Send time optimisation
Why is STO important?
- Customer’s behavior is changing and not everyone interacts with the brand at the same time
- Right communication at the wrong time is ineffective
STO Solution
Lister’s proprietary algorithm determines:
- The best time to send an email to a customer
- Region-wise launch optimisation
- Overall STO report that could be used to configure launch timing in case what? is being sent to new customers