S’well, a company that makes reusable water bottles, was questioning their email ROI since their email open rates were falling, affecting conversions.
Lister offered time optimization consulting, suggesting that S’well’s marketing programs used intelligent timing
The following changes were observed:
- Open rates improved by 10%
- The number of clicks went up by 10%, orders by 34%, and revenue by 15%
- Unsubscribes were reduced by 20%