Drive conversions and lifetime value by winning back customers, based on real-time behavioral driven programs.
Drive conversions and lifetime value by winning back customers, based on real-time behavioral driven programs.
Over 50 retargeting implementations
Over 50 retargeting implementations
14X increase in revenue
14X increase in revenue
Web retargeting​

Problem

Retargeting, winning back existing customers is a proven way to increase overall revenue. Brands must continuously experiment and understand in ways to retarget their customers to increase the revenue earned per customer. Lot of opportunities to grow is missed as a result of not targeting in the golden window and/or by not effective personalisation.

Solution

  • Web tagging library for event data collection  
  • Rule engine to decide abandons
  • Ability to track behaviour of unknown or anonymous users using cookies
  • Capturing several stages of abandon like pre-checkout, post-checkout, and purchase events as well as their associated products
  • Apart from cart abandon event, Web Retargeting solution (WRS) tracks add product, remove product and browse events like page view, product view , category view as well
  • Built a automated process to push cart and browse abandon data to Email service provider (ESP) for triggered personalized cart and browse abandon programs

Benefits/Highlights

  • 14 times increase in revenue
  • Incorporated into ESP as a product feature
Outcomes Delivered