Web retargeting
Problem
Retargeting, winning back existing customers is a proven way to increase overall revenue. Brands must continuously experiment and understand in ways to retarget their customers to increase the revenue earned per customer. Lot of opportunities to grow is missed as a result of not targeting in the golden window and/or by not effective personalisation.
Solution
- Web tagging library for event data collection
- Rule engine to decide abandons
- Ability to track behaviour of unknown or anonymous users using cookies
- Capturing several stages of abandon like pre-checkout, post-checkout, and purchase events as well as their associated products
- Apart from cart abandon event, Web Retargeting solution (WRS) tracks add product, remove product and browse events like page view, product view , category view as well
- Built a automated process to push cart and browse abandon data to Email service provider (ESP) for triggered personalized cart and browse abandon programs
Benefits/Highlights
- 14 times increase in revenue
- Incorporated into ESP as a product feature