Post-implementation, the client was able to do effective segmentation and personalisation for their campaign sends
Post-implementation, the client was able to do effective segmentation and personalisation for their campaign sends
Connectors/Integrations

Problem

  • A US retailer selling masterfully-crafted, durable stainless-steel bottles had invested in a marketing automation platform, wanting to improve customer engagement and conversions.
  • The client was not able to use their e-commerce transactional data of customer's purchase in Oracle Marketing Cloud platform
  • Effective campaign segmentation was not possible for customer targeting due to lack of data

Solution

  • Lister had detailed sessions with the client to understand the e-commerce ecosystem and marketing programs
  • Lister built WooCommerce plugin with Greyferret to receive transactional data
  • Data was stored in Greyferret platform. Using cron jobs, we put the data onto the Oracle Marketing Cloud
  • We moved details about customers, products, product categories and orders to this Oracle Marketing Cloud connector in different tables that were used for segmentation & personalisation.
  • Enabled marketers to segment the audience in the Oracle Marketing Cloud to send lifecycle programs. e.g. Post-purchase program

Outcomes

  • Post-implementation, the client was able to do effective segmentation and personalisation for their campaign sends
Testimonial
Director, Email Marketing and CRM of a big American sports league

“I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing and CRM of a big American sports league
Sr. Director, Marketing Data & Technologies, Fortune 500 Retailer

“Congratulations, Team! As I look back, I feel proud of our accomplishment as a team. You are incredibly dedicated and accountable team members that I love to work on new projects again.”

Sr. Director, Marketing Data & Technologies, Fortune 500 Retailer
VP, Digital Experience, Global of a Fortune 500 software company

Thanks, Lister Team. Fantastic work so far. We had a review with the marketing leadership last week and showed the massive amounts of work done and was well received.

VP, Digital Experience, Global of a Fortune 500 software company
Director, Email Marketing & CRM of big American sports league

"I have worked with Lister for over a year, and they have proven to be an asset to our team. We have relied heavily on their services for a huge Email Service Provider migration, including both data transfers and campaign setups. Through this, I have found them to be extremely knowledgeable in not only email production but also data and technology needs.

Director, Email Marketing & CRM of big American sports league