Our client is a large American media conglomerate, wanted their email platform connected to the analytics platform and other data sources, enabling the company to have the most current 360-degree view of the customer.
Lister provided technology consulting to define an end- to- end migration strategy for ESP migration and integration with the in-house data and analytics engine. They successfully implemented the same, producing a scalable cloud-based integration layer to handle the data synchronizing between the analytics system and the iterable. The integration layer enabled a 2-way data transfer, achieving an accurate and current 360-degree view of the customer.
- The integration layer was tested to complete up to 11 million data record sync in 1 hour, which was way above the current levels of 3 .3 million supported by previous systems
- Project handed over ahead of timelines
- The developed data integration solution was also scalable and applicable across all other brands inside the clients ecosystem, preventing additional costs for them.