ESP integration
ESP integration
ESP integration - technology consulting

Problem

Our client is a large American media conglomerate, wanted their email platform connected to the analytics platform and other data sources, enabling the company to have the most current 360-degree view of the customer.  

Solution

Lister provided technology consulting to define an end- to- end migration strategy for ESP migration and integration with the in-house data and analytics engine. They successfully implemented the same, producing a scalable cloud-based integration layer to handle the data synchronizing between the analytics system and the iterable. The integration layer enabled a 2-way data transfer, achieving an accurate and current 360-degree view of the customer.

Outcome

  • The integration layer was tested to complete up to 11 million data record sync in 1 hour, which was way above the current levels of 3 .3 million supported by previous systems
  • Project handed over ahead of timelines  
  • The developed data integration solution was also scalable and applicable across all other brands inside the clients ecosystem, preventing additional costs for them.
Testimonial
Engineering Manager of an enterprise nutraceutical company

Lister team did all the Highjump WMS work, so they are to be commended for a job well done. We appreciate the team's hard work and enthusiasm for getting things done.

Engineering Manager of an enterprise nutraceutical company