Problem:
· The productivity of the sales team was low, due to lack of access to real-time market information
· Too much managerial time spent on collating data and generating weekly and monthly reports
· The client wanted drill-down dashboards from country-level down, through regions and territories with an advanced calculation for several metrics.
Solution:
· Lister enabled sales teams with relevant real-time market information for their sales efforts by providing advanced custom charts and dashboards on the accounts pages
· Built a comprehensive set of reports and dashboards that covered all of their reporting needs and eliminated the overhead of generating reports manually.
· We built reporting data objects to store collated and calculated analytical information using scheduled batch classes to keep the objects updated and used these objects to generate advanced reports and dashboards.
Outcomes:
· 33% increase in sales productivity within three months
· Significantly faster response to market changes due to real-time information flow
· 90% reduction in time spent on collating data and reporting