We have built great customer experiences for renowned financial service and communications companies. In this segment, we have helped companies dealing with online money transfer, business and personal check services, auto financing services, tax-filing services, financing services for consumer durables etc., Our strategic services and solutions have helped our customers adopt all the best practices of digital marketing platforms and eventually improved brand visibility in the market.
We have delivered solutions and services on digital marketing and cross-channel messaging, marketing analytics, reporting and website personalisation. Some of work for clients in this industry is outlined below:
- Lister identifies and integrates fragmented platforms, ensuring seamless and accurate orchestration of data, enabling effective omni-channel messaging and retargeting. This has helped a leading financial services customer to improve money transfer transactions across regions.
- We assist our customers by devising a segmentation and personalisation approach in enterprise messaging platform, which helped a leading financial services company to target the right set of audience with tax filing assistance. This helped various tax paying groups to discover short term and long-term opportunities for tax savings.
- We help onboarding our customers to the enterprise messaging platforms; our streamlined approach helped a prominent auto financing company to improve the vehicle financing and credit approval process through targeted outreach and lead nurturing mechanism.
- Lister provided digital marketing services for an advanced marketing and financial technology solutions company, helping them standardise their brand templates and deliver personalised emails for their customers. These templates were made responsive for mobile and desktop clients.
- We understand customer key pain points and demonstrate our expertise in resolving it for good. Lister produced a solution to resolve increasing customer complaints on transactional e-mail delivery.
Lister has deep experience implementing multiple projects and 10 implementations of digital marketing on the following platforms for our financial services clients
Marketing clouds – Oracle marketing cloud for onboarding and implementing cross channel orchestration, which helped accelerate marketing outreach about upcoming financial schemes resulting in faster conversions.
Personalisation tools – Oracle Maxymiser to conduct multi-variate testing and to provide a consistent personalized experience in both email and web based on user engagement to prompt timely tax filings for various taxpayer segments.
Web & marketing analytics – Google Analytics for tracking user behaviour and conversion and to design custom dashboards with various dimensions to provide insights on conversion funnel. Greyferret™ for providing predictive intelligence and ideal time for messaging customers