We have built great customer experiences for retail brands and helped them to:
- Increase their online presence and market share for brick-and- mortar businesses.
- Enhance ROI on digital channels for online-only retail businesses.
Our experience and expertise cover the following:
- Web and e-mail channel audit from customer journey perspective and benchmarking for industry & competition, producing a roadmap for digital transformation or channel effectiveness.
- Increase in site traffic and brand promotion via owned, paid media, and earned media.
- Merchandising improvements by facilitating data-driven decisions.
- Personalised customer experiences through testing and personalisation tools to improve customer engagement.
- Help marketers improve their return on ad spend by helping with channel attribution that closely mimics the customer behaviour.
- Third-party integrations including payment gateway, tax, logistics, order management system, fulfilment, supply chain integration, marketing automation platforms.
- Improve and increase website conversions by crafting customer journeys through swimlanes, guided purchases using chatbots, AI-driven solutions, retargeting campaigns across channels - --e-mail, social, SMS, push, display.
- Improve customer lifetime value by using a combination of marketing strategy, data & analytics solutions, AI, and technology. This is used to segment the audiences to win back, prevent churn, cross-sell on the right channel at the right time.
Experience – Rollout of marketing (Oracle marketing cloud, Salesforce Marketing Cloud, Braze) and commerce (Adobe-Magento, Big commerce, Custom) platforms to customers in multiple countries in the USA, EMEA, APAC.
Companies – We have consulted and implemented CX solutions - both custom and platform implementations for fortune 500 retail enterprises in luxury, gifting, marketplaces, FMCG segments.
IP – Greyferret™
Greyferret™ analyses the customer behaviour on all channels & provides the following insights to decide on which channel to invest